I began making jewellery as a teenager whilst working in a boutique on Portobello Road. I couldn’t find the dainty, playful designs and quality of jewellery I wanted to wear, so I decided to explore making my own pieces and started selling them at the shop where I was working at the time. The popularity of these first simple designs led to the establishment of Lily King as a dependable online jewellery brand for fun, contemporary demi-fine jewellery at affordable prices. 

Over time my love of unique products and the constant search for 'the perfect gift' led to the Lily King brand expanding. In addition to jewellery, we opened a bricks & mortar lifestyle / gift shop in North West London, offering not only my own jewellery designs but also a hand-picked selection of products from the best independent brands and designers with a similar ethos to my own. 

After recently getting married and having some jewellery made for my wedding day, my imagination was sparked by the idea of refocusing Lily King back to jewellery and starting a fresh new online multi-brand jewellery shop allowing for a broader and more diverse collection of handpicked luxury pieces; the same dedication to design and quality of course but also keeping sustainability in mind. My mission is bridging the gap between fashion and fine jewellery. I feel in a time where we need to be more environmentally-friendly than ever, we should invest a little more on timeless pieces that celebrate modern craftsmanship and avoid the ’throw-away’ approach you get with fashion jewellery made from cheap metals. 

I have recently rebranded the gifts and lifestyle business to the new name Heliotique which runs alongside Lily King as a sister company and allows me the freedom (and excitement!) to focus on finding the best independent brands & designers to bridge that gap - from the UK & further afield. Whether you're looking for the perfect pair of bridal pearl earrings, a unique pendant necklace for a loved one to mark a special occasion or you simply want to treat yourself to a new lavish gemstone cocktail ring - you can be sure to pick out that new treasure from our carefully curated selection and most importantly, it won't break the bank and will be cherished for years to come! 

Love, Lily x

Lilybeth King - Founder of Lily King